Gaining Competitive ‎Advantages Through ‎Supply Chain...

Gaining Competitive Advantages Through Supply Chain Management: Success Storie TABLE OF CONTENTS 1. INTRODUCTION - 1 - 2. BACKGROUND - 1 - 3. THEORY - 2 - 4. DISCUSSION AND ANALYSIS - 4 - 4.1. ZARA - 4 - 4.2. Dell - 6 - 4.3. FedEx - 6 - 4.4. Wal-Mart - 7 - 5. CONCLUSIONS - 8 - 6. REFERENCES - 9 - 1. INTRODUCTION The business environment has been suffering from fierce competition since the escalation of technology evolution and internet growth had become wildly increasing. To survive in today’s market; the business should be characterized by faster production pace, shorter product life cycles, more innovative and sophisticated, and well-organized. That adds much pressure to the supply chain usability.†¦show more content†¦Coordination and information exchange between partners within a supply chain is the key to stay competitive. Such change requires set of business processes including planning, ability to receive regular feedbacks, and usage of information technology. 3. THEORY ‎ A supply chain is a network of organizations performing various processes and activities to produce value in the form of products and services for the end customer (Christopher, 1992). In other words, and according to (Stapleton et al., 2006), supply chain management is the integration of all network activities which manufacturers, suppliers, , retailers and distributers are involved to improve products, services, and information flow throughout the chain from suppliers to the end customers, without ignoring the need for cost reduction while maintaining target service level. Supply chain management is undertaken to achieve four major goals including time compression, waste reduction, and unit cost reduction, flexible response. For waste reduction, companies that use SCM strive for waste reduction at all levels within the supply chain, through minimizing duplication by keeping inventories maintained and managed efficiently, and seeking to achieve uniformity of operations and systems among supply chain actors. Another important goal of SCM is time compression of order-to-delivery cycle time, since it helpsShow MoreRelatedINDUCTION OF LULU HYPERMARKET3305 Words   |  14 Pagesï » ¿ Lulu hypermarket is largest market chain in the Middle East and had targeted to open about 10 outlet in Malaysia in next two year that is around on year 2016. It will be done through a strategic cooperation with Federal Land Development Authority (Felda). The outlet will be set up in Kuala Lumpur at a premises provided by Felda. 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